Organization Plus!

Susan Lannis, Time Liberator

  • Facebook
  • LinkedIn
  • Twitter
  • Home
  • Services
    • Facilitate Thinking™
    • Productivity & Office Organizing
    • Business Think Camp™
  • Speaker
    • Corporate Training
    • Conference Workshops and Keynotes
    • At-No-Charge Presentations
  • Authored Publications
  • Blog
    • View All Posts
    • Time
    • Productivity
    • Office Organization
    • Thinking
    • Small Business Management
    • Solo Entrepreneurship
    • Personal Stories
  • About
    • Unique Abilities
    • What I Know And How I Know It
    • Susan Lannis – Biography
  • 503-891-2140

Free Publicity Takes Planning – 3 Tips To Make it Work for You

Posted By Susan Lannis

I opened my Portland Business Journal one January day back in 1989 and I saw a headline about a National Clear Off Your Desk Day Contest. First I got upset that I didn’t know about the holiday and I missed that opportunity. Then I got into action. I found out the holdiay was posted in Chase’s Holiday Listing (available from your local reference libararian). I initiated a project with my local NAPO Chapter and we identified 15 hollidays professional organizers could use to promote our businesses. I also found you can create a holiday and I joined the national board of NAPO to create and promote National Get Organized Week in October which has since evolved to National Get Organized Month which is every January. I learned sending press releases and free publicity was a route for marketing my business. Here are 3 tips for getting and using free publicity.

Be neutral. Media outlets sell advertising to create opportunities for businesses to market themselves. Their editorial content is focused on informing their readers. If you are submitting a press release to appear in a listing of local events or “who’s in the news,” your press release should be me-focused—“Look at me. Here’s what I have to offer.” If, however, you wish to be included in a feature article, your press release should be they-focused—“What do they need or want to hear about?”

Be timely. Orient press releases toward the present or the future, otherwise you are just yesterday’s news. Letters to the editor offering an organizer’s perspective on current news or breaking trends are an often-overlooked opportunity. Upcoming holidays often offer a chance for you to provide organizing tips in advance of the event. Check Chase’s Calendar of Events (a day-by-day directory of special days, weeks, and months that is available at your local library’s reference desk) for ideas. Being timely will increase your chances of having your press release used and establishes you as an expert that is keeping up with today’s rapid paced world.

Be reachable. Most media people are on tight deadlines, so be sure to include all the ways you can be reached—phone, cell, fax, e-mail, text, twitter—on your press releases. Check them frequently.

Sending press releases, communicating with the media, and generating free publicity are useful marketing tools—use them wisely.

Filed Under: 5. Small Business Management, 6. Solo-preneurship, All Time Liberation Posts

Ask Susan a Question

Articles & Answers

Additional Links

  • Contact Susan
  • FAQ

Member

National Association of Professional Organizers

NW Nature Photography

2019 Calendar Order Form Susan likes to liberate her own time too - so she can spend it hiking and photographing the beautiful Pacific Northwest. You can see her photographic work at NorthwestNaturePhotography.com.

Subscribe to Blog via Email

Subscribe to receive notifications of new posts by email.

"Time can’t be found or saved or made - but it can be liberated.”

Services

I offer business organizing and productivity improvement services - either on-site hands-on or virtually using video or teleconferencing, small business strategic planning, help you move ideas to implementation and corporate productivity training.

Read More →

Authored Publications

Over the years - as an author and speaker - I have created materials - reports, forms and how-to's - to assist my clients and others. Some are offered at-no-charge and others - like the series of e-booklets I am currently working on - have a fee.

Read More →

About Susan

Everything you need to know to make a decision about whether or not my "unique abilities", work history, education, and work ethics are the right match for helping you or your company clarify your thinking, simplify processes, organize work spaces and liberate time.

Read More →

© 2017 Time Liberation
Web development by Hood Mountain Studios • | Privacy Policy • | Admin