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Susan Lannis, Time Liberator

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2 Early Lessons I’ve Never Forgotten

Posted By Susan Lannis

If nothing else, starting a business is starting a journey of learning. In my case, that was a good thing! I love to learn – always have and always will. Here are two things I learned early on that have served me well for more than 20 years.

If a client is concerned about the cost, change the scope of the proposed project but not your rate. Nothing shows a lack of confidence in your own skills faster than lowering the rate as soon as the customer flinches. It’s much better to counter propose with a smaller amount of work that fits in their budget and leave the opportunity for future work.

I later learned that a good test of your rates is based on the pushback percentage. About 20% of your prospects should complain. If no one is complaining, you are charging too little. If more than 20% are complaining you are priced to high for the market you are reaching – change your price to meet the market or find a better market.

Not every prospect is a true client prospect. I can organize anything or anyone, but that’s not what I am best at doing. Residential organizing projects are not in my market. While I have done projects for Fortune 100 companies, I find working directly with an owner to be more satisfying and I use a wider range of my skills. Small businesses that are under financed are not my market because they can’t afford my services. Prospects that are not yet ready to change are not in my market regardless of how much they might need me.

What qualities does your true client prospect have?

Filed Under: 5. Small Business Management, 6. Solo-preneurship, All Time Liberation Posts

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NW Nature Photography

2019 Calendar Order Form Susan likes to liberate her own time too - so she can spend it hiking and photographing the beautiful Pacific Northwest. You can see her photographic work at NorthwestNaturePhotography.com.

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"Time can’t be found or saved or made - but it can be liberated.”

Services

I offer business organizing and productivity improvement services - either on-site hands-on or virtually using video or teleconferencing, small business strategic planning, help you move ideas to implementation and corporate productivity training.

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Authored Publications

Over the years - as an author and speaker - I have created materials - reports, forms and how-to's - to assist my clients and others. Some are offered at-no-charge and others - like the series of e-booklets I am currently working on - have a fee.

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About Susan

Everything you need to know to make a decision about whether or not my "unique abilities", work history, education, and work ethics are the right match for helping you or your company clarify your thinking, simplify processes, organize work spaces and liberate time.

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